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Tips on how to generate sales from your Website |
From what we have observed, niche websites seem to work better then the general store type. Having a website that focuses on a certain type of products will also allow you to enrich the content of your site and overtime you will get better ranking with the search engines.
To increase your sales from your website we recommend the following tips:
Customize your website to make it more unique to the search engines. It's important that you make those changes and then submit your website to the search engines.
For example you can add content to your home page with your own ads and texts that use keywords related to the type of products that you want to sell the most.
You can also write your own about us page with the same approach. Content is important so if you use your keywords in phrases across your website as well as similar words, then this will help you enrich the content of your site which will be appealing to the search engines.
Choose which products to put on your home page so your visitors will immediately see products that match the search keywords that you are using in your marketing campaigns.
Change the meta tags of your website with a title, description and keywords that match the types of products you put on your home page. Please make sure that your changes are consistent with the keywords you are using.
These types of changes will make your site more unique and this is important to get good results.
Exchange links with other websites by adding links to your site and by making sure that you get other website to add links back to your site. When you find another site that wants to exchange links with you, you can enter a link to their site by going to the customize / my links page to add their link. Please also make sure that they add a link back to your site on their website.
If you already have other websites then please take the time to do this on all your sites. The more links back to your website, the better and the higher rankings you will get with the search engines overtime.
List products on ebay and other sites to create sales momentum. Each time you sell a product you can tell your buyer about your new website. We also include banners to other auction sites as an alternative to ebay where you can list items with no listing fees. These banners are on the home page of the control panel.
Use eBay to generate traffic to your site. The easiest way to leverage your eBay traffic is to add an eBay "About Me" page. It's one of the least used features on eBay, and it has the potential to help you boost your sales and increase your name recognition amongst bidders.
Also, it is the one place on eBay where you are allowed to link to nearly any kind of website, including your own web store. Add a paragraph about your business and your ebay auctions to build trust with your potential new buyers.
To help drive people to your About Me page, place links to it in all your eBay listings.
When you add an eBay About Me page, a small red and blue "me" icon appears next to your eBay member ID wherever it is shown on eBay. Clicking on this icon displays your About Me page.
Different products can sell more or less at different times of the year. You can also look at our TOP 100 BEST Selling items. We update this list each day based on REAL sales made by our members. This list can help you pick items which are currently selling the most.
The link to the top 100 best selling item report is located in the home page of your website control panel.
You may also want to review items with MAP prices. The profit margins on products with MAP prices are usually higher. You can click on the "advanced search" to find all the products with MAP prices.
If you follow these guidelines you should see more sales coming through your website[b][color=red]BLOG
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